The emotional state of founders and entrepreneurs in any period – but especially now, in this economic environment – is a critical driver of success. Yet the toll that founding and leading a start-up takes, is dangerously overlooked and rarely spoken about. By turning the looking-glass inwards of the complex emotional workings of the entrepreneurs themselves, we hope to provide them with the insights necessary to create healthier realities, financially and emotionally. As the two are, in fact, inseparable outcomes.